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This site is dedicated to all those who attempt to reconcile third party tracked and billed advertising. No matter how hard you try, 1 will never equal 1.04334.
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From Doubleclick, Atlas and Pointroll to Eyeblaster, Eyewonder and the rest. When your clients purchase advertising using third party numbers for tracking and billing, someone needs to reconcile those numbers. What should be a fairly straightforward process, can often be an exercise in frustration and confusion. Shared tags, multiple CPMs, late or no tracking, all can combine to create complexity and a lack of transparency. Sales wants to keep the advertiser or agency happy, ad-production wants to make sure the creative meets specifications and functions, accounting wants numbers that make sense and can hold up under scrutiny now and under the lens of time. If you are a third party reporting specialist the responsibility falls on you. Depending on the size of publishing organization you manage or work for, you may maintain a few of these relationships or hundreds of them at any given time. 3ps advertising can be a cruel mistress. |
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Copyright 2007, Daniel Dowling.
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